Brand Mender
Search Engine Optimization

Do you have a website? Is that the question everyone is asking nowadays?
Although it may seem absurd and obvious, there are still a lot of business owners and entrepreneurs that either don’t have websites or don’t care about carefully curating their digital presence. Even if you do have a website, you still need to make it definitive, appealing to consumers, and they should try outperforming the competitor websites.

This blog intends to help you understand the essential elements of SEO – a personal guide of SEO Basics for Beginners – which include the significance of keywords to drive targeted traffic to your website, why you need to optimize your website for search engines, establish links, and how to effectively market the distinctive value of your website.

SEO Basics for Beginners: Why Should You Know About It?

Although the world of SEO is complex and always evolving, the fundamentals of SEO are simple to understand, and a little bit of knowledge about the same does have a significant impact.

So let’s address the obvious question: What is SEO?
The main goal of search engine optimization (SEO) is to make your website more visible in the organic search results of major search engines. Even though technology and search engines are constantly changing, there are still some fundamental foundational elements from the beginning of SEO that haven’t altered.


Next question please: How does SEO actually work?
We all know the field of SEO is dynamic and fast-paced. It can sometimes be bothersome, especially if you’re still relying on and using old strategies that we know won’t work.

Therefore, it’s important to continue to learn and be informed to succeed. In order to give its users high-quality search results, search engines regularly update their algorithms. Additionally, for better user experiences, artificial intelligence is continually improving algorithms. Hence, SEO is now more complicated than ever.

SEO for Beginners: 7 Steps to Successful SEO

To improve your organic search rankings and increase your brand’s visibility, it takes more than just building links, curating old content, and adding a few keywords.

So what do you need to do? You must keep track of and analyze:

  • New & emerging trends, such as voice search;
  • New functions in search-related tools and products (e.g., Search Console)
  • Breakthroughs in technology (e.g., machine learning).
  • Your audience (consumer actions and behaviors).

So what makes an SEO strategy distinct from your competition in Google and other search engines?


Time to Develop an SEO Strategy to Dominate Your Competition

Ultimately, SEO is about more than just getting noticed on search engines and driving traffic to your website; it’s also about giving users a remarkable experience and generating leads and revenue.

A positive user experience is when you do more than just target the right keywords, which invariably helps you earn leads from search. You must understand the searcher’s purpose to provide content that accurately addresses their issues. When you know what your searchers are looking for, you can create content that appeals to their needs while also being optimized for search engines to find and index.

Do you know which of your SEO optimization strategies are working for you?

We totally understand that because of the verbiage and industry terms, learning SEO can occasionally feel like learning a new language. Follow us @brandmender, where we discuss effective yet simple website optimization strategies, tailor-made for your business.