An Hour of Inspiration with Sonya Duggal

At Brand Mender, we believe that growth isn’t just about strategy—it’s about conversations that stir thought, challenge perspectives, and spark new energy. That’s exactly what unfolded during our recent TGIF party: An Hour of Inspiration with Sonya Duggal.

With over three decades of experience across global industries, Sonya Duggal brought a refreshing blend of wisdom, empathy, and real-world insight to the table. The session, introduced by our Founder Jaspreet Kaur Khalsa, set the stage for an open and interactive conversation on navigating a digital-first workplace—one filled with heart, challenges, and honest reflection.

💬 A Safe Space to Share (and Grow)

One of the most powerful moments came early on, when team members opened up about their experiences working remotely. From balancing home and work responsibilities to the emotional toll of juggling creative expectations, the conversation quickly became a heartfelt exchange of real challenges. It was especially moving to hear our female colleagues speak about the unique pressures they face—something Sonya addressed with deep understanding and care.

The discussion around creative blocks and client pressures, shared by our design team, really hit home. One of our senior graphic designers, Dipti, talked about moments of friction, blocks, and the importance of mutual respect between collaborators. Sonya reminded us that these aren’t signs of failure—they’re signs of passionate people working hard to make ideas come alive.

🔄 Real Talk About Culture and Morale

“It’s not always easy to admit when things go wrong,” our Co-founder Gopa shared candidly. Be it client feedback or internal errors—these recurring challenges can quietly chip away at team morale. There was vulnerability, but also a shared desire to improve, together.

Sonya responded with empathy, noting how leadership isn’t about having all the answers—it’s about showing up, listening, and holding space for the team, even when things are hard. Her reassurance that perfection is a myth, and that doing your best is enough, was the motivation many of us needed to hear.

And when Jaspreet shared her own moments of self-doubt—wondering whether Brand Mender is keeping pace with bigger names—Sonya’s words brought it all back to people. “It’s not the size of the company,” she said, “It’s the strength of its culture.” That line stayed with us long after the session ended.

🤝 Integration, Not Isolation

As we grow, we’re evolving—and with that comes new faces, new energy, and sometimes, new friction. The session raised a valuable point: communication gaps between seasoned team members and fresh hires are natural in a hybrid or remote setup. But they’re also manageable.

In response, the team collectively decided to integrate long-term employees with newer ones across meetings and projects. The goal? Stronger collaboration, cross-learning, and team cohesion. It’s a step we’re excited to implement, with Sonya’s insight as our guide.

🌱 Key Takeaways

• Open communication is non-negotiable. The more we talk (and truly listen), the less room there is for misunderstandings and disconnect.
• Creative challenges are part of the process. Addressing them openly is the only way to move forward with integrity.
• Leadership is a shared responsibility. Pressure is real, but so is support—when we lean into it together.
• Culture needs intention. As we grow, we must protect our values and foster inclusion, connection, and clarity.

🎯 What’s Next?

Sonya’s advice was simple but powerful:

“Let communication be your tool for trust. Don’t be afraid to speak up—clarity kills confusion.”

We’re taking that to heart. As Brand Mender continues to evolve, we’re committed to building a culture that’s not just productive, but human—where learning, listening, and honest conversations lead the way.

At Brand Mender, learning isn’t a checkbox—it’s our fuel for innovation.

Twice a month, we hit pause on the daily grind to gather, share, and grow together. Our Power Learning Sessions aren’t just about upskillings—they’re knowledge-packed, interactive, and dynamic gatherings where ideas flow, expertise grows, and teams unite.. Because when we learn from each other, we don’t just keep up—we lead the way.

What’s a Power Learning Session Like?

Think of it as a marketing masterclass, but with a Brand Mender twist!

✅ Six teams. One goal. Infinite learning.
✅ Live, interactive PPTs—breaking down trends, hacks & real-world strategies.
✅ Open Q&A—because the best conversations happen when no question is off-limits.
✅ Cross-team learning—because great marketing happens when we connect the dots.

And the best part? It’s never just a presentation—it’s a conversation.

Who Takes the Spotlight?

👑 The Founders’ Vision – Where are we headed? What’s shaping the industry? Get an exclusive look at Brand Mender’s next big moves.

✍️ Content Wizards – Cracking the code of storytelling, brand messaging, and campaigns that don’t just sell—they connect.

🔍 SEO Mavericks – Google is always evolving—so are we! Learn how we decode algorithms and make brands rank (and shine).

📈 Paid & Performance Gurus – Behind-the-scenes of high-converting campaigns, ad strategies, and getting the best bang for every marketing buck.

📱 Social Media Dynamos – From crafting viral moments to building engaged communities, this is where brands find their voice online.

🎨 Design Maestros – Because great marketing needs great design! Discover how visuals turn into brand stories that stop the scroll.

More Than Learning—It’s a Culture

Every session ends with an open floor—where debates spark, brainstorms take off, and new ideas are born. No hierarchy, no filters—just pure knowledge-sharing.

Why It Matters

• For Our Clients: Curious about what makes us stand out? Here’s how we stay ahead—strategy, creativity, and the hunger to keep learning.
• For Future Menders: Thinking of joining us? This is your glimpse into our culture—where every voice matters and every idea counts.
• For Our Team: Because when we learn, we level up—and when we level up, our clients win.

At Brand Mender, learning isn’t an event—it’s who we are.

Did you catch the buzz about Brand Mender and B-TRNSFRMD’s epic meet-up in Mumbai? Imagine a room full of brilliant minds, unstoppable energy, and ideas flying around faster than chai orders! ☕✨

It wasn’t your typical boring business meeting (no stiff handshakes here!)—this was pure collaboration magic. From brainstorming like pros to cracking jokes like old friends, it was the perfect mix of hustle and humour.

This wasn’t just about ticking off agenda points; it was about vibing, syncing, and creating the kind of synergy that makes the world sit up and say, “Damn, they’re onto something!” 🚀

Cheers to this powerhouse partnership—can’t wait for what’s next! 💥

Do you know that Brand Mender found the secret to being a more productive workplace? Can you guess?
Yes, you are right! It is the simple “Fun Friday” that makes our virtual workplace feel like a playground.

At Brand Mender, employee happiness, or what we like to call “Delight Drive” is a very big and celebrated affair. Not only does it make us emotionally invested in our work, boost morale, and make us work better as a team; but it helps us relax and recharge.
At “Thank God It’s Friyay or TGIF,” we have our unique system of games and activities for team and individual fun and relaxation.

Here is a sneak peak of our TGIF parties which consist of our team who come from different backgrounds, ages, cities, and cultures- coming together and creating team synergy to keep work and play going forward.
The TGIF parties help us uphold our values like Innovation, Intuition, and Flexibility but mingled with unbridled Joy, Fun, and Frolic.