Do you absolutely hate receiving notifications from the brands you enjoy so much? Or have you read the email and thought you could do it better?
Most likely, you have a spam folder full of them. And these bad outreach emails could be leaving you with a feeling of wonderment – “Does email outreach work?”
Email outreach is a typical tactic that is used to build links to support an SEO strategy. To put it simply, it is the practice of focusing your efforts on contacting people whose probable interest in connecting to your content you can justify. It’s a big no-no to take a “spray and pray” approach by sending to as many people as you can in the hopes that someone will link.
Marketing tactics have changed over time, including inbound marketing, outbound marketing, social media marketing, and even cold emailing.
It makes no difference how recent or ancient the technology is. There is no reason not to use it to your own benefit if it is working, right?
Email outreach is still one of the best ways to build links, having Low Cost and High ROI.
With the kickass SEO team at Brand Mender, we can help you come up with an email outreach strategy, helping your achievable end goal --something that will help you to build the links, giving you a much-needed competitive SEO advantage.