Every June, our timelines fill with rainbows. Logos change, hashtags trend, and brands show up in celebration of Pride. But here’s the thing—Pride is more than a marketing moment. It’s a reminder. A celebration. And, most importantly, a call to action.
For businesses—especially mid-sized ones—this is your chance to stand up, not just as a brand, but as an ally. Because inclusive branding isn’t just about what you say during Pride—it’s about what you stand for all year round.
At Brand Mender, we believe that branding should reflect the beautiful, diverse world we live in. And as the best digital marketing agency in Mumbai, we’re here to help you do exactly that—with empathy, creativity, and purpose. This Pride, we’re offering free consultations and Pride-themed creatives to help you start (or strengthen) your inclusivity journey. Let’s dive into why this matters—now more than ever.
Why Inclusive Branding Isn’t Just ‘Nice to Have’ Anymore
Let’s be honest—today’s audiences are switched on. They care deeply about who they buy from and what those brands stand for. If you’re not showing up for inclusion, you’re not just missing a moral opportunity—you’re missing a business one too.
Here’s why it really matters:
- People notice – Especially Gen Z and millennials. 72% say they prefer brands that actively support causes like LGBTQIA+ rights.
- It drives loyalty – Inclusive brands are trusted, talked about, and remembered for all the right reasons.
- It fits with today’s marketing trends – Whether it’s storytelling, purpose-driven content, or social-first campaigns, inclusion helps your brand stay relevant.
And no, it’s not about box-ticking or playing it safe. It’s about creating spaces where people genuinely feel seen and respected.
A Few Brands Getting It Right (and Why That Matters)
You don’t need to look far to find brands doing inclusivity well—and doing it with heart. Here are some great examples:
- Levi’s: Their “Use Your Voice” campaign gives the mic to real LGBTQIA+ voices and backs it up with year-round advocacy. It’s loud, proud, and meaningful.
- Absolut: One of the originals. Their Pride bottles are iconic—but it’s their decades-long support of LGBTQIA+ communities that makes them stand out.
- The Lalit Hotels: Right here in India, The Lalit has created safe, welcoming spaces with inclusive hiring, sensitivity training, and the moving #PureLove campaign.
What do they have in common? Consistency. They don’t disappear after June. For them, inclusion isn’t a seasonal trend—it’s part of who they are.Performative vs Purposeful: Spot the Difference
Let’s talk straight: not every Pride campaign is created equal. Some brands roll out rainbow-coloured everything in June, only to go silent come July. That’s performative. And audiences can tell.
So what does purposeful look like?
🔴 Performative
- A rainbow logo for 30 days
- Vague social posts without action
- No visible support the rest of the year
🟢 Purposeful
- Year-round commitment to LGBTQIA+ inclusion
- Collaborations with queer creators and communities
- Real policy changes, donations, and advocacy
If you’re working with a marketing agency for social media or an influencer marketing agency, it’s important to keep your campaigns rooted in authenticity. People can spot the difference—and they reward the brands that get it right.
Inclusive Storytelling on a Budget
This is something we hear a lot: “We’d love to do more, but we’re a small team with limited resources.” And that’s totally fair. But inclusivity doesn’t have to be expensive—it just has to be intentional.
Here are a few ways to start:
- Start from within – Support diversity in your team. Celebrate your people, their stories, and their identities.
- Use your voice – Highlight LGBTQIA+ customers, employees, or community heroes on your socials. Real stories go a long way.
- Collaborate smartly – Work with queer creators or local NGOs. Even small partnerships can make a big impact.
- Keep going – Pride is a great starting point—but don’t let the conversation end there. Inclusion is an ongoing journey.
At Brand Mender, we help brands (of all shapes and sizes) turn intention into action. Whether it’s your first step or your next big campaign, we’re here to support you with strategies that are genuine, creative, and clear.
Let’s Build Something Beautiful Together
Here’s the truth: Pride isn’t a trend. It’s not just about colours or campaigns. It’s about creating a world where everyone feels they belong—and brands have a real role to play in that.
This June, we want to help you get started the right way. Whether you’re just exploring inclusive branding or ready to take things up a notch, we’re offering:
🎨 Free Pride-themed creatives
💬 Free one-on-one consultations
No gimmicks. No hard sell. Just a genuine offer to help you build campaigns that celebrate diversity, earn trust, and make a real impact.
Ready to go beyond the rainbow? Let’s create something meaningful—together.
Reach out to Brand Mender today to explore how your brand can champion inclusivity—not just during Pride, but every day of the year.
