Client: BuildCore Supplies
Campaign: 29th Anniversary Celebration
Theme: “29 Years of Trust – Building Tomorrow”
Duration: 11th January – 14th February
Service Scope: Brand Strategy, Campaign Planning, Social Media Marketing, Video Production
The Challenge
BuildCore Supplies, a renowned name in Oman’s building materials industry, marked a significant milestone—29 years of excellence, innovation, and trust. The client wanted more than just a celebratory campaign. They sought a narrative that reflected their legacy, energised their audience, and drove engagement well beyond the anniversary date.
The Idea
Brand Mender conceptualised a three-phase campaign that stirred curiosity, celebrated the journey, and sustained interaction—aligning every element with the central theme: “29 Years of Trust – Building Tomorrow.”
From nostalgia-driven reels to daily product promotions, the strategy was both emotional and promotional, honouring BuildCore’s growth while engaging their audience with purpose.
Phase I: Building Hype
This pre-reveal phase was designed to spark curiosity.
- Visual Teasers: We used subtle “29” imagery embedded in blueprints and construction elements—representing trust laid brick by brick.
- Interactive Polls: A guessing game asked followers to predict the big reveal, increasing anticipation.
- Nostalgia Reel: A timeline of BuildCore’s key milestones showcased their growth story, layered with upbeat music and storytelling.
- Countdown Posts: Graphics and short-form videos reinforced the idea that something major was on its way.
The approach created a buzz, with growing online interactions across platforms.
Phase II: The Grand Reveal
The big moment arrived with a bold unveiling of the campaign’s theme.
- Post 1 – Static Reveal: A powerful visual encapsulated 29 years of trust through a montage of people, partnerships, and projects. The caption thanked customers and partners, setting the tone of gratitude and growth.
- Post 2 – Anniversary Film: Two video concepts were crafted, blending real footage with storytelling. The final edit presented BuildCore’s journey, their values, and the vibrant team behind the scenes.
Both versions concluded with the call to action: “Together, We Build.”
This dual-pronged launch reinforced brand equity while inviting viewers to emotionally connect with the milestone.
Phase III: 29 Days of Promotions
To maintain engagement, the campaign transitioned into a promotion-driven phase.
- Daily Spotlights: Every day, a featured product was showcased with themed offers such as “29% off” or “29 curated deals.”
- Thematic Tie-In: Each deal reinforced the 29-year legacy, turning the celebration into a tangible benefit for customers.
- Customer-Centric Messaging: Posts and captions reflected gratitude, trust, and forward momentum, echoing the central theme throughout.
This final stretch was more than just a sales push—it cemented the brand’s commitment to its community, blending legacy with ongoing value.
The Impact
This campaign wasn’t just a celebration—it was a masterclass in brand engagement and emotional resonance.
- Amplified Brand Visibility: The campaign created a powerful digital footprint, driving a substantial uptick in reach and impressions across all major social media platforms. Organic engagement soared, fuelled by curiosity-led content and visually compelling narratives.
- Strengthened Emotional Connection: By anchoring the theme in trust and legacy, we sparked genuine affinity. Comments, shares, and testimonials poured in—proof that the audience wasn’t just watching, they were feeling.
- Elevated Brand Positioning: BuildCore emerged not just as a leading supplier, but as a legacy brand with purpose and people at its core. The storytelling reaffirmed their role as an industry cornerstone, trusted for nearly three decades.
- Conversion-Driven Creativity: Each promotion was more than a discount—it was an invitation to be part of a 29-year journey. The blend of emotive storytelling and strategic sales messaging ensured high recall, deeper engagement, and stronger customer loyalty.
At every turn, the campaign proved one truth: great brands don’t just tell stories—they build them, one powerful connection at a time.
In Conclusion
The 29th Anniversary Campaign for BuildCore Supplies was not just about a number. It was a story of legacy, community, and looking forward. Brand Mender was proud to translate their values into a multi-format narrative that left a lasting impression.
Because when a brand stands on decades of trust, the future is built stronger—together.
